This time of the year can certainly mean the weather is changing outside. There are songs like, “Baby It’s Cold Outside” or maybe “Colder Weather” by Zac Brown that remind us of cold weather. But actually, I’m thinking of the efforts Big Tobacco is going through to keep the “cooling agent” in cigarettes and vapes on the market: MENTHOL.
See, the FDA, in October of this year, sent the White House final regulations to eliminate menthol nicotine products like e-cigarettes, cigarettes, and cigars. But Big Tobacco won’t give these products up without a fight. Menthol cigarettes reap more than a third of all annual cigarette sales from menthols and US sales of “ice” e-cigarettes have been increasing at an alarming rate, with US sales growing by more than 10 times from 2017-2021. What is even more alarming, in 2023, almost 58% of US kids who vape, use ice e-cigarettes.
Big Tobacco put up a major fight as California passed its flavor ban that included menthol. Now, they have multiple front groups like “Alliance for Fair and Equitable Policy” to post advertisements opposing the federal ban on menthol and placing them on popular podcasts and local targeted radio and social. These ads prompt their target audience to call the White House in protest of the FDA proposal.
So now, it’s time for all of us to use our voices. I encourage you to call the White House’s comment line and leave a message for President Biden. Support the FDA’s recommendations on eliminating the sale of menthol products. The phone number is: 202-456-1111.
May your days be merry and bright.